The modern customer is highly demanding. For them, shopping is more than a product purchase. They wish to be in control of their shopping experience at every step. They want to know where their product is, when it will reach them, and get updates on every milestone in its journey. It’s the entire experience that counts, and that includes fulfillment, freight shipping, and ultimately freight tracking.
The benefits of easy online tracking are not limited to customer satisfaction alone. Real-time freight tracking gives businesses the information they need to improve their logistics processes – save costs, improve delivery speed, and optimize routes.
What’s more, when customers can easily track their shipment status, they won’t be taking up customer service’s precious time requesting updates.
With so many benefits on offer, online tracking is a critical aspect of logistics for businesses.
https://www.goship.com/blog/3-reasons-shipment-tracking-matters/
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