Application Proramming Interface literally connects and allows various software application to communicate using standardized programming language. Thus, simplifying the connecting and communication process for freight quoting, and freight shipping procedures. Additionally, API automation also requires less programming time for your team, and in many cases can almost be turned on like a switch within your preferred E-commerce or other sales platform.
Once the connection is made and you have selected your preferred booking parameters within your E-commerce platform. The rates can literally be injected into your website at checkout. Obviously, if you don’t want your clients to see your actually freight rates you have a variety of choices. You can either offer free shipping, include the rate in the cost of goods, or add various markups to your base freight shipping rates to provide wiggle room for freight related adjustments or bit of extra profit along the way.