Your Freight Rates Should Be Competing Against Each Other. Here's How 3PL Center Is Making It Happen.
More carrier options. Less manual rate shopping. And a smarter way to let fulfillment customers choose the freight service that works for them.
Here's a question for every shipping manager, manufacturer, distributor, and fulfillment company: Why are we still logging into multiple carrier portals to figure out who should move the next shipment?
And if your customers want to choose between the cheapest rate and the fastest service, why should that require another round of emails and phone calls?
At Easy Logistics Management , we're helping companies combine their existing carrier relationships with additional brokered freight options and practical shipping automation.
One example is our work with 3PL Center , a fulfillment and warehousing provider serving businesses with B2B, direct-to-consumer, and transportation needs.
1. Your Existing Freight Contracts Are an Asset. Make Them Compete.
3PL Center uses Freightview to bring freight pricing and shipment workflows into a more centralized process.
Our work adds access to GlobalTranz brokered freight options alongside its carrier-direct relationships and other connected 3PL pricing sources.
The point isn't to replace good carrier contracts. It's to see when another eligible option offers better pricing, transit time, or service.
The best choice can vary by origin, destination, shipment characteristics, accessorial charges, and carrier availability.
Instead of asking "Who's our preferred carrier?" ask "Which of our available carriers is the best fit for this particular shipment?"
2. Let Fulfillment Customers Choose Their Own Freight Options
Here's the part of the 3PL Center workflow I find particularly interesting.
Rather than emailing a customer a static freight quote and waiting for another approval email, its Freightview-based process can present freight options through a customer-facing quote page.
The customer can review available rates and services, select the carrier they prefer, and move the shipment into booking through the configured workflow.
More customer control. Less administrative back-and-forth. And fewer repetitive tasks for the fulfillment team.
Available carrier-direct and brokered freight options are presented together for an eligible shipment.
The customer reviews pricing, transit times, and carrier options and selects the preferred service.
The selected shipment proceeds through the configured booking workflow, subject to applicable rules and confirmation.
For a 3PL, this can become a meaningful competitive advantage: more transparency and customer choice without requiring a shipping coordinator to manually relay every rate.
For manufacturers and distributors, the same principle can simplify approvals between sales, purchasing, warehouse operations, and transportation.
3. You Don't Need to Rip Out Your Current TMS
There's no single software package that's right for every shipping operation.
A lean warehouse primarily moving LTL freight has different requirements from a distributor managing parcel, LTL, full truckload, international shipments, multiple warehouses, and ERP integrations.
Freightview: Straightforward Freight Management
A practical, cost-conscious option for shipping teams that want centralized rate comparisons, freight booking, documentation, tracking, and visibility without an overly complicated implementation.
Freightview supports multiple domestic transportation modes, with specific features and integrations depending on the selected configuration.
Explore FreightviewFreightPOP: Advanced Multimodal Automation
For businesses requiring broader parcel, LTL, full truckload, international transportation, warehouse connectivity, and ERP integrations, FreightPOP offers a more extensive transportation management platform.
We can help evaluate whether its capabilities are appropriate for your shipping operation.
Explore FreightPOPAlready using Freightview, FreightPOP, MyCarrier, or another transportation management system?
Great. Let's explore whether we can integrate additional brokered freight options into the systems you're already using.
Not every carrier and platform combination has a ready-made integration, so we evaluate the technical fit before promising a connection.
4. The Bigger Opportunity Is Eliminating Busywork
Freight automation isn't just about finding a cheaper LTL quote.
It's about fewer repeated entries, fewer carrier websites, faster customer approvals, cleaner booking records, and better shipment visibility.
- Manufacturers: Compare contracted and brokered freight options without abandoning established carrier relationships.
- Distributors: Connect order information to shipping decisions and reduce repetitive quote requests.
- 3PLs and Fulfillment Centers: Give customers greater visibility and control over their transportation choices.
- Growing E-Commerce Brands: Evaluate how parcel, LTL, and strategically positioned inventory can work together.
We also help companies think beyond the TMS.
If everything ships from one warehouse on the other side of the country, even the best carrier-rate comparison may not solve the underlying transportation cost problem.
That's where our nationwide 3PL warehousing relationships, distribution strategies, and logistics consulting services come into play.
5. How Easy Logistics Can Help
We've spent more than two decades helping shipping teams manage freight and logistics.
Today we can combine practical transportation experience with technology that connects the tools you're already using.
- Freight API Automation & TMS Integration — Connect rate shopping, booking, tracking, and related shipping workflows.
- LTL & Full Truckload Freight — Compare eligible brokered freight options alongside your existing direct carrier rates.
- 3PL Warehousing & Fulfillment — Evaluate inventory positioning, pick-and-pack operations, and distribution needs.
- Parcel Shipping Optimization — Explore competitive parcel shipping solutions for smaller shipments and growing fulfillment operations.
6. We've Seen the Opportunity Before
The 3PL Center application is another example of how freight technology can make existing carrier relationships more useful.
We've previously explored how companies can supplement direct carrier rates with brokered transportation options through their existing shipping technology.
Read our earlier article: How API Integrating Brokered Freight Rates Into Your TMS Can Optimize Costs & Efficiency .
You can also explore our article on connecting agentic AI to the tools your shipping team already uses to automate repetitive work and free up more time.
What Could This Look Like for Your Shipping Team?
Keep your carriers. Add more options. Automate the repetitive work.
Tell us what transportation management software you're using (or if you're still quoting manually), your primary freight modes, and approximately how many shipments you handle.
We'll look for opportunities to improve your rate-shopping, carrier selection, and freight booking workflow.
Email Jeremy for a Freight Automation ReviewOr tell us about your shipping operation below:
The Bottom Line: More Freight Options, Less Work
The objective isn't to give your shipping team another dashboard to manage.
It's to give them fewer repetitive tasks, better transportation options, and a more efficient way to move freight.
If we can help your existing people manage more freight without working longer hours, that's a win for everybody.
And if your customers can choose the freight service that works best for them without creating more administrative work for your team?
Even better.
Jeremy Curran
Easy Logistics Management
Implementation note: The 3PL Center workflow described here reflects the customer experience shared with Easy Logistics. Actual carrier availability, rate presentation, customer permissions, and automated booking behavior depend on the connected accounts and configuration. No quantified savings are claimed without verified operational data.